As much as in today’s society there are still some people who are opposed or who do not fully grasp the concept of social media, more now than ever it is clear that it cannot be ignored. Whether or not you are a student, an entrepreneur, a singer you have a brand and you cannot overlook social media. Nowadays society make its judgement of a company from the information given on social media. More than ever customer reviews matter and social media is where companies need to be interacting in order to be successful.
For our company, we originally created an account on Instagram, Facebook and twitter. We were finding hard to managed and updated all three accounts. When we were asked a very simple question yet hard to respond to, we took action and changed our strategy. This is a question that stuck in mind “why all these platforms? Why not just one and all 3?” On Facebook we wanted to create a community, we used our existing contacts to create awareness to our brand and also spread the word. We wanted to build trust and on there, we shared information about where the next fair was taking place, how to get in touch for any information that is not clear and specific things as such the price, the range of colours offered, etc. On twitter we wanted to induce the desire of travel, share links to articles about travellers, share picture of getaway destinations one might not think of etc.
What is life without fun right? Well, we though it was a good idea to have a look at how professionals who have been doing this for years, study their attitude the way they interact, present their products, etc. If you have not guessed it we went to a vegan festival, no no N-O-T BORRING! I can hear you thinking, the word you are looking for is F-U-N!
London Vegan Festival (2017) By M.Boni-Kaya
Not to our surprise, everything we had been taught or seen was clear as water. Not every companies where on social media, they chose the ones that worked for them. Some only had Facebook, other neither and just an email address. When it came to their stands, the focus was on their products, not everyone had flyers or big posters in front or next to their stands. In closing, I will say that it does not hurt to be on social media, we just need to ask ourselves why are we there and what do we want to achieve on there?